The London Games Festival returns in 2026 as one of the capital’s most exciting celebrations of interactive entertainment, blending gaming culture, creativity and community across a packed programme of events. Running from late March through mid-April, with its core week taking place from 13–19 April, the festival once again transforms London into a playground for gamers and curious newcomers alike.

What sets the London Games Festival apart is its city-wide approach. Rather than being confined to a single venue, events take place across iconic locations including Trafalgar Square, the V&A and other cultural hotspots. A free public takeover in Trafalgar Square invites visitors to experience gaming in an open, accessible setting, while museum collaborations showcase how games are increasingly recognised as a legitimate art form.

For consumers, there’s plenty to get hands-on with. The New Game Plus expo offers the chance to play upcoming titles before release, while the Official Selection highlights innovative indie games from around the world. Alongside this, experimental showcases, live performances and interactive installations blur the line between gaming, art and performance—creating experiences that go far beyond simply playing on a screen.