Joining them is alpine ski legend Dave Ryding. While Britain has little tradition of golds in alpine skiing, Ryding—often dubbed the greatest British ski racer of all time—has delivered solid World Cup results and will be looking to cap his remarkable career with Olympic success in the slalom.  With UK Sport setting an ambitious target of 4–8 medals, there’s real optimism across snow sports as well as ice disciplines for this year’s British squad.

But the Winter Olympics are as much about style as sport. With Milan one of the fashion capitals of the world, the Games will also be a showcase for Olympic fashion. Ralph Lauren once again headlines the style stakes as the official outfitter for Team USA’s opening and closing ceremony uniforms, blending classic preppy details with modern winter aesthetics in red, white, and blue. Other brands and designers will also be visible around the Olympic Village and venues including EA7 Emporio Armani dressing Team Italy, as nations leverage fashion to express identity and heritage while athletes chase gold in Italy’s winter wonderland.

Whether it’s the thrill of Atkin’s halfpipe run, Brookes’ snowboard spins, Ryding’s slalom gates, or the parade of couture at the opening ceremony, Milano Cortina 2026 is gearing up to be a celebration of athletic and stylistic brilliance.