The New Kids of the Block feature gives new businesses the chance to showcase their brands and visitors the opportunity to see new and exclusive products not available anywhere on the high street.

The Live Talks Stage will be jam-packed with parenting experts and celebrities sharing their mum or dad journeys. The UK’s top experts will be sharing their tips on the most important issues affecting new parents including feeding, sleep, birth, first aid, health and fitness and many more. Experts include Lucy Shrimpton, Founder of The Sleep Nanny, Daisy First Aid’s Jenni Dunman, Positively Parenthood’s Heidi Skudder, weaning experts, Charlotte Stirling-Reed and Annabel Karmel, the founder and CEO of Baby2Body, Melinda Nicci and many more.